Дмитрий Дубилет

Записки студента MBA Лондонской Бизнес Школы

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Дмитрий Дубилет  06.06.2010 00:34:43
Меткимаркетинг

Делюсь трендом

Делюсь свежим трендом из маркетинг.

Теперь вместо термина "ценовая дискриминация" (price discrimination) маркетологи пытаюся внедрить термин "ценовая кастомизация" (price customization). Мол, если под тебя кастомизировали цену, это не так обидно, как если бы тебя тупо дискриминировали :)

Вот и профессор на лекциях по маркетингу нас поправляет.



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